Technology

Going naked with technology

Naked Insurance is rewriting the rules of the insurance industry, and it doesn’t even call itself an insurance company.

03 June 2020

Insurance is an opaque industry, often doing one thing and saying another. Despite the countless hours and reams of marketing copy claiming how it’s all about customers, those customers have as many stories about opposite experiences.

I have a few, my favourite being what happened to my aunt. After having an accident that she didn’t cause on a public holiday, when she wasn’t working, the insurer declined to pay out because she never declared her vehicle was being used for work purposes. Technically, she was in the wrong, but the insurer lost all credibility when it bullishly took that advantage without hesitation. She left the insurer and, 15 years later, she still warns people about using its services.

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