Verticals

From oil and gas to retail

If you think that petrol and diesel is all there is at fuel stations, think again. These locations have transformed into retail meccas, and technology is playing a key role in enabling these brands to offer the best possible experience.

05 November 2020

If you’ve ever stopped at a dingy petrol station on a road trip, you’ll understand the value of a well kitted out service station. Equipped with franchised fast food outlets, playgrounds, ATMs, free WiFi and ample petrol pumps, these locations have transformed stopping for petrol into a retail experience.

Speaking to IOL earlier this year, Vishal Premlall, national director of the South African Petroleum Retailers Association (SAPRA), said fuel stations are being designed to cater to consumers who would otherwise have to veer off route and visit a suburban shopping mall, to get what they need. In fact, Premlall suggests that modern petrol stations are embracing an entirely new business model – one that places the customer, rather than the car, firmly at the centre.

ITWeb Premium

Get 3 months of unlimited access
No credit card. No obligation.

Already a subscriber Log in