Startups

Smart money startup

A free personal finance platform is making waves in the financial services industry.

01 October 2012

Two Cape Town entrepreneurs have launched a web-based personal financial behaviour platform and content hub. The anonymous and free service Moneysmart (

) is also a digital content hub that offers personal finance information to users and helps them set and track financial goals such as saving towards a house, or paying off debt. The service came out of beta in August this year and is FSB-approved. It has links to many of South Africa’s banks and other financial service providers.

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