Startups

Marketing as a service

High-tech startups and inventors can now buy marketing as a subscription.

03 January 2012

Many entrepreneurs, particularly inventors and high-tech product whizzkids, still fall into the trap of ‘build it and they will come’. What’s marketing? Just a waste of money and time, especially if you yourself don’t understand what marketing is and how it works. And many technically inclined people simply don’t have the time to market their own inventions or businesses properly. It’s this common requirement that convinced Annie Kluson that there was a need for marketing services on a subscription basis. Kluson, marketing specialist at Brand New Ideas (

), says it’s for experts who know what they’re doing but don’t necessarily know about marketing.

ITWeb Premium

Get 3 months of unlimited access
No credit card. No obligation.

Already a subscriber Log in