Since the birth of the ‘Like’, social media has been tempting marketers with brief glimpses into the mind of the consumer. But measuring content engagement can only go so far in the quest for accurate measures of audience sentiment. A new, home-grown app that straddles the worlds of the brand and the consumer is setting out to change all that.

It’s never been easier for people to research a product or service before committing to a purchase, and if they don’t like what they find, finding your nearest competitor is only a couple of clicks away.