Business

Location, location, location

When it comes to digital advertising, the scene is dominated by global players, but a local company has been changing the game in location-based advertising for years.

28 August 2020

Vicinity Media is a South African success story of three Davids taking on the Goliaths (or is that the Big Brothers?) of US behemoths like Google – and beating them at their own game.

The Davids are co-founders Daryl van Arkel, Neil Clarence and Charles Talbot. The company provides a location-based advertising service, which means it sends ads to people’s mobile phones that are relevant to the area in which they find themselves.

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