Features

The social media influencer

Influencing the minds and views of brands and consumers.

11 December 2020

Social media influencers are more than just celebrities and pop stars and big names in lights. They are the niche experts that have focused followings, the bright lights that shine in their specific area of expertise, the people who capture attention, and they are the potential keys to unlocking all sorts of customer doors. These brand leaders can come from all walks of life and can be of any age – the youngest is currently eight months old – but their greatest value lies in one simple quality, their ability to influence.

“The voice of an influencer, if credible and respected, o ffers endorsement. If you buy into their views or interests over time, then you naturally consider the products they share,” says Dean McCoubrey, founder of MySocialLife. “Trust is hard for brands to build and sometimes influencers can inject a little trust into the brand with their external voice.”

ITWeb Premium

Get 3 months of unlimited access
No credit card. No obligation.

Already a subscriber Log in