Features

My gift is my song

The digital world has changed how artists and music companies make money from their craft.

13 October 2020

The music industry is evolving. Digital channels have changed the game for consumers, musicians and music companies.

Today, consumers are able to download or stream music from digital devices, improving ease of access, wherever and whenever they want. For musicians, beyond the traditional live performances (lockdown conditions allowing), there are many options available to make money, such as royalty revenues from streaming services and the creation and sale of music for use in other media, such as TV, films, video games or online videos. Digital distribution also means that musicians are no longer limited by national confines, opening up access to a worldwide consumer base.

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