Gour Lentell, the founder and CEO of Datafree. Photo: Karolina Komendera

In an era where cellphones are an essential tool for conducting business and organising our social lives, it’s a global disaster that the high cost of data continues to deny billions of people these opportunities.

While some of us shrug and pay up, others simply can’t afford to get connected. So they can’t access educational videos that could upskill them, job-search websites that could lift them out of poverty, the e-services that your business proudly developed, or social media sites where companies spend their advertising budgets.