CIO Survey

Everything online

The web has evolved way beyond websites, and companies that aren't engaging are missing out.

07 June 2011

The way companies and consumers are engaging with each other to transact, promote a service or lodge a complaint has changed dramatically in the past few years.

The ubiquity of Facebook, Twitter, YouTube and personal blogs has made the walls around corporate headquarters almost transparent. If a customer isn’t complaining about you online, your own employees may be posting snide remarks about their neurotic bosses on their social networks.

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