Business

It’s time to balance the gender scales

SPONSORED: Despite pockets of excellence and a range of initiatives, there still remains much work to do to increase female representation in the ICT industry. A concerted effort is required to ensure more women are given the opportunity in this sector, and more technology organisations must put additional effort into finding women to fulfil key positions.

21 August 2020

This is the view of Charmaine Houvet, senior director for Cisco Public Policy Africa, who says IT businesses must also focus on nurturing and enabling growth paths for those women who do join. After all, retention is just as critical as hiring, and placing women in competitive roles with clear trajectories is more likely to keep them loyal to the company.

“The technology industry is diverse, dynamic and innovative, but this message isn’t always presented to young girls seeking a career. Moreover, it’s important, if you want to attract more women, to ensure that they are able to see that there are others like them in the business, who act as examples and role models,” she says.

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