Business

Taming analytics in a data-driven world

Analytics are a vital part of understanding a business and helping to improve decision-making, but there are also many considerations to make around the data foundation.

12 July 2020

It has never been more important for business to make use of data-driven insights to formulate actionable strategies, but finding quick, intuitive, simple ways to convey critical insights and concepts has assumed an equally important role. Businesses can utilise data visualisation for their broader team to consume mass amounts of data and make informed decisions faster.

So says Melissa Jantjies, senior associate systems engineer at SAS, adding that not everyone can be a data specialist who develops BI reports. Fortunately, she says, we’re moving into a space where analytics are becoming more platform-driven and companies can more readily adopt this into their strategies. From a data visualisation perspective, platform- driven analytics can suggest presentation options based on the data available, for example presenting information on a map overlay to represent information geographically. This can help users identify gaps in the business and opportunities to fill those gaps.

ITWeb Premium

Get 3 months of unlimited access
No credit card. No obligation.

Already a subscriber Log in