Most discussions around e-commerce in Africa revolve around major B2C players like Takealot and Jumia - in short, those companies trying to replicate the Amazon model on the continent.

Platforms like this are tackling a huge opportunity, trying to sell products online to a growing African consumer base. But they also face major challenges. Whereas Amazon grew into a global giant in markets where internet penetration was high, paying for things online was common, and delivery networks were established, none of that is the case in Africa.