Verticals

Ensuring Black Friday is a Black FriYAY

Retailers looking to cash in on Black Friday need to make sure that the deals, and services, they offer are truly worthwhile.

25 November 2019

Every year, on the fourth Thursday in November, Americans get together to watch football, eat turkey and, ultimately, give thanks. And every year, on the fourth Friday in November – dubbed Black Friday – the same Americans head to the shops to take advantage of the various promotionalsales and specials being offered to kickstart the Christmas shopping season.

Over time, these shopping deals have spread beyond US shores, and local retailers are increasingly jumping on the bandwagon.

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