Cloud

Making cloud pay

Cloud may well come bundled with statistics and services that make the business swoon, but it needs to deliver on its promises.

07 March 2017

There are plenty of statistics that point to the brilliance of the cloud. Its capability, its ability to generate revenue, its ubiquity and its agility. Morgan Stanley predicted that by 2018, Microsoft Cloud products will make up 30% of revenue. Amazon Web Services revealed that it had made $3.2 billion by the third quarter of 2016, and Gartner said that the worldwide public cloud services market will have seen 17% growth by the close of 2016. It really is all about the growth, but how can the business really make cloud services pay?

“Every company is different, so their cloud strategy will differ,” says Sven Blom, head of Sales, Teraco Data Environments. “It’s important to establish what these needs are and if they are legitimate as opposed to just following cloud because everybody else is. The days of the one-size-fits-all approach are numbered, and choosing the right vendor is critical.”

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