Technology

Info-rich strategy to open up Africa

Knowledge of the business landscape and a keen understanding of the differences between regions constitute an effective go-to-market strategy.

02 September 2019

Any business that wants to enter the African market for the first time, and those that already have a presence, must have a well-crafted strategy in place and be willing to partner with local service providers. Existing laws, available infrastructure and the size of the commercial ecosystem are the first boxes to tick.

An expansion strategy must be based on clear, decisive and accurate detail about a market, including regulation governing the business environment, quality of local potential partners, level of competition and demand for a product and/or service.

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