Technology

Mining social data for real business results

When successfully leveraging social BI, business leaders can uncover valuable insights about their employees and customers, and use this data to up their game.

30 August 2018

In the past, social analytics was all about sorting social media chatter into ‘positive’ and ‘negative’ buckets. This style of sentiment analysis has been applied to everything from advertising and politics to war. But it’s no longer enough. Simply measuring the sentiment in a sample of social media posts actually doesn’t reveal any truly meaningful information. While this approach could often determine the ‘what’, ‘when’, ‘where’ and ‘how’, it didn’t always explain the `why’.

But with social business intelligence (BI), all of this changes.

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