Roundtables

Telling stories with data

Digital transformation is changing the landscape for CFOs and the companies they oversee. With the ability to better leverage data from across the business and gain greater insights, improved profitability and growth are now within the grasp of the finance professional. It can also help the CFO to better assess and control risk across the entire business. Or is it still just about Excel?

03 December 2018

Has your role changed? How is finance being transformed?

Lamar Booysen, CFO, Cellfind: Absolutely. It’s more than just number-crunching. There’s huge emphasis on business intelligence (BI). If you’re still doing everything through Excel, you’re just going to get crushed. And if you’re tracking the customer journey through meaningful analysis, you’ve got to be leveraging the data.

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