Roundtables

Who owns the customer?

None of the participants at a recent roundtable for marketers had a chief customer officer. Why not? “We’re not there yet,” someone mumbled.

05 October 2018

There seems to have been a renaissance regarding the customer recently, and many enterprises are professing to be placing the customer at the centre of their business. Meanwhile, customers continue to fall through the cracks and are still being served up a less than palatable experience. Customer experience is the new battleground, and it’s becoming a key area where enterprises can truly differentiate themselves.

Who’s taking care of the customer in your business?

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