Despite the current gold rush in the mobile content market, becoming a part of it is harder than it looks. How do you package a magazine or a book, or some corporate marketing material for publication to a mobile device? Which mobile device do you go for? All of them, or just the iDevices? What about the approval process? And do you build your own eBook reader or use someone else’s?

Wesley Lynch, CEO of Realmdigital, has been playing in the digital publishing space for some time.