Features

Mapping the digital journey

The term digital is thrown around a lot these days, but is it being used correctly?

19 September 2018

When last did you hear the word ‘digital’ around the office? Was it someone insisting on digital optimisation? Or was it a colleague suggesting the company plough more money into becoming a digital business?

What does it all mean? Gartner, long advocates for this kind of shift, have noticed some confusion around the term, and recently made new efforts to redefine it.

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