Features

The single view of the customer

The sinking sand of customer engagement.

06 April 2018

What is the single view of the customer? According to Experian, it’s the one-way ticket to maximising customer relationships and a strategy that can provide the financial services sector with richer insight and engagement.

The reality, however, according to the Digital Banking Report, is that 40% of consumers are showing decreased dependence on their banks. They are also more enthused about using alternative providers and disruptive solutions that make their lives easier, faster and more cost-effective.

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