Features

Green IT. Now

Green innovation and application is changing the business case for investment.

13 December 2017

At first, it was a wave of awareness led by the fringe and the scientists who saw the signs and wanted the world to pay attention. Then it was the media investigating the impact and waving headlines about how the world was going to end. Then it was the naysayers and the conspirators who blamed China and imaginations for the idea that climate change could exist. Then came the relentless storms and the shifts in temperature and suddenly the world woke up. Today, the trends in green IT have moved from a growing mould of green fatigue to a commitment to real change as leading IT organisations and inventive startups commit to making a tangible impact on the future of the planet. Now, it is the naysayers and conspiracy theorists who are finally being relegated to the fringe….

Google announced in 2016 that it would be powered by 100% renewable energy by 2017, a goal that took five years to achieve. Facebook, Apple and Microsoft are not that far behind, each giant investing in renewable energy and forming part of the RE100 companies that have committed to 100% renewable energies to power their giant systems and technologies. Dell has developed an inventive new recycling programme to mitigate the impact of old assets on the environment, Tesla continues to create debate as its EV cars roll onto the production line, and HP has focused on using 100% recyclable branded materials. Green, it seems, is more than just a box ticked by an official somewhere; it’s become a badge of honour in the technology industry.

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