Features

Is cross-cloud best for your business?

A hybrid cloud approach presents a multitude of opportunities for companies.

03 November 2017

Did you know that Amazon started out in the early ‘90s as an online bookseller? At the time, the Seattle-based company was so small, that every time a book was purchased, the entire team would gather around to see if they knew who the customer was. Just over a decade later, the company would go on to revolutionise book selling with the invention of the Kindle e-reader. But this isn’t what made Amazon into the behemoth it is today – the company enjoyed remarkable growth by relentlessly conquering new markets and industries, from web services to automotive parts and everything in between.

Consider for a moment what the infrastructure needs for a company like Amazon would have been when they started out versus what they are today. With each new product and service the company added to its offering, they had to track new distribution channels and store and secure new customer data.

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