Technology

Riding the Generative AI wave

What do the big three hyperscalers offer to generative AI customers?

08 March 2024

Johan Steyn, AI For Business

Hyperscalers and generative AI (GenAI) are joined at the hip. They were there at the start. Google often points out that its engineers added the T to ChatGPT, namely transformers, the secret sauce that helps machines understand human language. Several of those engineers have since left Google and started their own AI companies, notably OpenAI. Hyperscalers also host the best infrastructure to develop and train GenAI, and they offer other parties access to those models and infrastructure, substantially lowering the cost and access to GenAI. And GenAI has been good to the hyperscalers. Just as the public cloud market started showing signs of slowing growth, GenAI provides a welcome shot in the arm.

“I agree with the prediction that GenAI could usher in a new growth era for big hyperscalers like Amazon AWS, Google Cloud, and Microsoft Azure,” says Professor Johan Steyn, an AI expert and founder of AI For Business. “These platforms are already central to the deployment and scaling of AI applications due to their extensive computing resources and advanced AI toolsets.”

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