Business

ADVERTORIAL: Digital transformation; buzzword or fundamental business shift?

Most organisations are in the throes of a digital transformation journey, trying to navigate the many demands, technologies and solutions that will enable them to become digital companies with offerings that are appropriate to today’s business demands.

06 May 2020

While most companies are very early in their journey to any kind of true digital transformation, some have already started reaping the benefits of digitising.

Kholo Magagane, Head of Marketing at MTN Business says that while digital transformation has become a buzzword, there is a great deal of benefit in the process. “Every company needs a digital design in order to keep pace with today’s business demands. Digital transformation is about so much more than keeping up with rapidly improving technology and trends. Digital transformation is fundamentally about enabling customer experience. Every successful business is customercentric, and digital transformation initiatives are aimed at using digital technologies to create new or improved business processes and customer experiences,” he says.

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