Business

ADVERTORIAL: CFOs and CIOs: Partners in the drive for digital transformation

 Every leader in the organisation has a role to play in digital transformation, from marketing,  sales and HR directors to the CIO and COO.

02 April 2020

One whose part is sometimes overlooked is the CFO, who has an enormous part to play as the person with the best vantage point of the organisation’s performance indicators from the back-office to the customer experience.

According to Gartner’s 2019 CIO Agenda, 30% of CIOs in Africa have placed digital as their number-one business priority. As they embark on this journey, the CFO can be one of their most important allies. The CFO brings to the table an astute understanding of how digital technology can be used as a lever for revenue and profit growth.

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