Business

Keeping pace with change

By continuously reinventing itself, Axiz MD Craig Brunsden believes the company has cemented its future.

02 September 2019

During a conversation with Craig Brunsden, I begin to pity him for never being able to say he knows everything there is to know about his business.

No chance to ever sit back and say, ‘I’ve cracked it’. He’s been with the IT distribution company Axiz for 24 years, and like many IT businesses, things never stop moving. Yet as a distributor, Axiz can’t even direct its own future, responding to the lead of IT giants on  one side, and anticipating the demands of clients on the other.

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