Business

MEA tablet market sees explosive growth

Shipments of PC into the Middle East and Africa (MEA) expanded 111% year on year in the final quarter of 2013, according to the latest results released by International Data Corporation (IDC).

10 March 2014

The premier global market intelligence and advisory firm for the information technology and telecommunications markets today announced that the overall MEA tablet market reached a total of 3.45 million units for the quarter.

"This massive growth was mainly driven by the home segment, with numerous end-of-year promotions taking place in most countries across the region," says Adriana Rangel, research director for systems and infrastructure solutions at IDC Middle East, Africa, and Turkey. "The corporate segment also witnessed a steady increase in volume, with major deals seen in all countries, particularly within the education sector."

Two of these education deals were won by General Mobile in Turkey, amounting to a total of 100 000 units, with 50 000 of them forming part of the country's ongoing FATIH initiative, which aims to put tablet computers in the hands of every student from grade 5 to 12. In South Africa, Huawei secured another education deal to supply around 90 000 units.

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